Purpose
This Content Policy defines what types of content are allowed or prohibited on the PROPKEE platform. Our goal is to maintain a safe, transparent, and high-quality environment for all users — including buyers, sellers, agents, and developers.
Scope
This policy applies to all content submitted, uploaded, or distributed via the PROPKEE mobile application, including but not limited to:
- Property reels, videos, and photographs
- Listing descriptions, titles, and specifications
- Captions, hashtags, categories, and tags
- Seller profiles, bios, and "Key No." branding pages
- Comments, messages, or other interactive user content
Permissible Content
✅ Property-Focused Media
Clear, truthful visuals of properties, including exterior/interior views, surrounding areas, and amenities.
✅ Factual Property Descriptions
Accurate, current data including location, pricing, area, specifications, legal status, and verified developer/agent details.
✅ Licensed Marketing Material
Promotional or branded visuals created by sellers who own or have the right to use such materials.
✅ Informational and Educational Content
Content that provides guidance to users must be accurate, legally compliant, and not misleading.
✅ Third-Party or Representative Submissions
Content uploaded by verified agencies on behalf of their registered agents is permissible with proper authorization.
Prohibited Content
❌ Legal Non-Compliance
Content that violates laws, advertising standards, or licensing requirements.
❌ False or Deceptive Claims
Exaggerated pricing, misrepresented property size/location, or hiding known defects.
❌ Illegal or Offensive Material
Violence, hate speech, harassment, threats, defamation, or illegal subject matter.
❌ Copyright-Infringing Material
Unauthorized use of copyrighted audio, images, text, or branding.
❌ Spam or Promotional Abuse
Unrelated advertisements, bulk posting, or repetitive self-promotion.
❌ Privacy Violations
Publishing personal contact details in public fields or media.
❌ Bypassing Platform Rules
Soliciting off-platform transactions or violating marketing rules.
❌ Misleading Financial Claims
Terms like "guaranteed returns" or unverifiable investment promises.
❌ Bot or Automation Abuse
Automated or bulk uploading to manipulate views or metrics.
❌ Unauthorized Third-Party Data
Uploading personal information without authorization.
Moderation & Enforcement
All content from sellers is subject to admin moderation prior to being published.
Outcomes:
Approved: Content becomes publicly visible.
Rejected: Feedback is sent; user may revise and resubmit.
Violation Tiers:
1st Violation: Warning + educational reminder
2nd Violation: USD $1,000 fine
3rd Violation: 30-day suspension and/or USD $5,000 fine
Severe: Immediate suspension and potential legal action
Legal Compliance & Law Enforcement Requests
- PROPKEE complies with lawful requests from regulators, courts, and law enforcement authorities.
- Uploaders and sellers are responsible for ensuring their content is compliant with applicable laws in their jurisdiction.
Reporting Mechanism
- Any user may report content through the 'Report Content' option or by emailing talktous@propkee.com.
- Reported content is reviewed within 48 hours.
- Abuse of the reporting system may result in disciplinary action.
Appeals & Resubmissions
- Sellers may appeal moderation decisions via the seller portal within 7 days.
- Admin will review and respond within 72 hours.
- Revised (corrected) content will re-enter the moderation queue.
Privacy & Legal Compliance
All user-generated content must comply with privacy laws and platform rules:
- Personal data (e.g., ID cards, phone numbers) must be redacted or removed
- PROPKEE KYC or badges do not imply endorsement or vetting
- Copyright and privacy concerns will be taken seriously and enforced
Policy Updates
We reserve the right to modify this Content Policy at any time. Material updates will be communicated via in-app notices or email. Continued use after updates constitutes acceptance.
Contact Us
If you have any questions or concerns, please contact us at talktous@propkee.com